Wednesday, April 06, 2011

AEC Media Day: Update 7 - Trends?

One thing that I'm taking away from Autodesk's message these past one and half days is that the "B" in BIM is/has/will moved away from being a Noun and more towards a Verb (at least that seems to be ADSK's marketing message). I think in some ways this is very true, and is more in-line with the direction many of us would like to see the industry move. That is rather then talking about a Building Information Model, ie an intelligent model of a particular building we seem to be moving to where we want to talk about Building an Information Model. This means we're more focused on developing information rich models to help plan, design and develop the built environment, and starts to encompass far more then the building I'm designing today, but the entire environment in which we live, work and play.

It seems to make sense to me, it will be interesting to see if industry as a whole begins to make this slight philosophical approach to what we've been talking about a number of years now.

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